Posts Tagged ‘web design’

Tip 16 – Take advantage of Social Media

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 16th, 2011 by Nicki. No Comments yet, be the first

Tip 16 - Social MediaLove it or hate it but social media (facebook, twitter, linkedin etc.) now plays a very important part in the search ranking of your website. Because of the social media revolution and the huge popularity of facebook, search engines have changed how they rate websites. They now include how much a page is shared. For example, if a web page is shared on facebook and then friends of friends think it is good enough to share with their friends, the search engines will rank it higher. It must have great quality content and be very important to have been shared so many times.

The emphasis is still on having a well designed website with fresh quality content. But you also need to engage your potential customers through social media. As they interact with your website and link back to your facebook page to like it, it will appear in their facebook account. All this interactivity helps to lift your website in the search results. Sharing linksĀ on your Facebook page back to your website or your blog, and through twitter, puts your information out into the social media world where interested people can find it. It is good advertising for you, and provides a service for your customers that they can share it with their friends. (more…)

Tip 15 – Don’t let your content get out of date.

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 15th, 2011 by Nicki. No Comments yet, be the first

Tip 15 - Update ContentYou’ve written your great quality content. Time has gone by and the visitors to your website have kept your business busy. Then things start to slow down and you realise that while you’ve been busy the content on your website has become out of date. Events you had talked about as coming up are now a long time past, and products that were new are now second line.

This is the trouble that most websites suffer from. They are not kept up to date and the content is old and no longer relevant. Visitor may still be finding your website but they are put off by the information they find that is noticeably old. So they don’t stay, and you are losing potential customers. (more…)

Tip 14 – Increase Visitors to your Website with a Blog

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 14th, 2011 by Nicki. No Comments yet, be the first

Tip 14 - BloggingDo you have something to say about your business or products? Do you have regular news or information updates you can write about? If you do, a blog is a great way to keep your website fresh and up to date. It doesn’t even have to be called a blog. It could be a news page, an events page or a page about new products and special offers. Adding new content to your website will rank you higher in the search engines and bring new and interested visitors to your website.

Business blogs are quite common now, and you will see that a lot of major companies will have a blog of some sort attached to their website. For example, our ‘enlightenment‘ blog as part of the cannedSunlight website is a learning and advice area intended to help our current customers and inform our future potential customers.

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Tip 12 – Choose a Stylish Modern Template

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 12th, 2011 by Nicki. No Comments yet, be the first

Tip 12 - TemplatesSo you’ve chosen to build your own website. You don’t have to be a fantastic web designer to have a great looking website. If you are using site-builder software that comes with your hosting package you will probably have the choice of many free template designs that come with it. Don’t feel you are stuck with the default design that is already set up. Read the tutorials to find out how to change the template, and try out a few to find one that suits your kind of website. There will be options to change colours to match your corporate image, and there may also be options to change fonts and font sizes. Experiment with the templates until you find something that looks good. Look around at other websites that have a similar product or business as yours and see what you like about them and what you don’t.

If you have chosen to build your website using wordpress, there are many free templates or themes as wordpress calls them to enhance your website’s look. The default twentyeleven theme that comes with wordpress is also a very good design, so if you don’t have the time to look for anything else it is a good one to stick to. You can still customise it yourself with other colours and images. (more…)

Tip 11 – How to do Search Engine Optimisation

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 11th, 2011 by Nicki. No Comments yet, be the first

Tip 11 SEOWe mentioned a little bit about search engine optimisation in the previous tip, but without the long name. It is also known as SEO, and is something that has become so important in the internet industry that the phrase has also filtered down to the general public. Large companies will pay a lot of money to SEO companies to have their website optimised for very popular phrases. For the uninitiated it can be a difficult subject to grasp.

However, there are a few things you can do yourself to help your website’s ranking in the search engines. The first thing as we said in the previous tip, is to consider your user and work out what you think they would search for to find your website. There, you have your first key phrase. If it is a common phrase, e.g. ‘Property for sale’ it will produce millions of results. The biggest companies in the country would have the top ten places in the search results, and you may find your company on page 20+. The best thing you can do in this case is add a word to localize the phrase, e.g. ‘Property for sale Costa Blanca’. This will bring down the number of search results and there’s more chance of getting your website into the top ten. Think of area, city, town, county, or country. (more…)