Posts Tagged ‘SEO’

Tip 23 – Use a website maintenance package

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 23rd, 2011 by Nicki. No Comments yet, be the first

We have already talked about keeping your content up to date and how important that is. You may find that you don’t have the time, or perhaps you are struggling to understand a certain aspect of your website. Don’t be afraid to ask for help. Most web design companies will offer a maintenance package to help you to keep your website up to date. They can also offer advice on how to do things and tips on SEO work.

You will need to do some research to find the package that suits you, but some of the most common features of website maintenance packages are as follows: (more…)

Tip 20 – Use advertising to promote your website

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 20th, 2011 by Nicki. No Comments yet, be the first

Tip 20 - advertisingWe have talked about how it is good to get as many legitimate links back to your website as possible. (Without using link farms, or buying links). It is also good to advertise your website when you first start up, to lift the initial awareness of your business and it’s website.

There are several ways of doing this. The first is to submit your website to directory websites. There are a plethora of directory websites online, but it is better for you to use the ones that most suit your business or product. If you have a business in a certain industry you can search for directories in that particular area, e.g. ‘Accountant Directories’. If you have a shop or a local business, you can add entries in local directories, the most common being yell.com or thomsonlocal. Just think about where you would advertise in the real world and they will most likely have a directory website. Most local newspaper websites often include an online directory which is useful to add your business to. There are also directories specific to certain areas which are useful to have entries in if you want to target that area. (more…)

Tip 19 – Add sharing buttons to your website

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 19th, 2011 by Nicki. No Comments yet, be the first

Tip 19 - sharingWe’ve talked about using social media accounts to promote your website, and to create links back to your website. It is also something you can do for your visitors. You can add facebook and twitter buttons on your website that link back to your own social media accounts so your visitors can follow you. But you can also add sharing buttons or bookmarking buttons to your website to allow your visitors to share and like your content.

addthis.com is a very popular service that provides sharing tools for websites. Their website gives you a choice of buttons, and easy-to-use interface to set it up. Then all you need to do is copy the code and paste it into your html pages. They also provide a plugin for wordpress which can be easily set up and automatically add the sharing buttons to the tops of your pages. (more…)

Tip 17 – Get a Twitter account

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 17th, 2011 by Nicki. No Comments yet, be the first

Tip 17 - TwitterTwitter can be a difficult social media platform to understand. It appears at first look, to be dedicated to short text message type status updates. Who would be interested in that, you may well ask. But used in the correct way Twitter can be an invaluable networking tool. Twitter is about the present, what is going on right now, the current trends of what people are talking about. You should add your company’s voice to this crowd to show that you are in the present and your website is important.

If you delve beneath the surface of twitter, there are networks of people following other people or businesses that they interested in. There are networks of people who have a similar interest or product, and there are of course networks of friends. Twitter allows you as a business to network with your customers, share links about your products or company news and also show an interest in what your customers are interested in. (more…)

Tip 14 – Increase Visitors to your Website with a Blog

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 14th, 2011 by Nicki. No Comments yet, be the first

Tip 14 - BloggingDo you have something to say about your business or products? Do you have regular news or information updates you can write about? If you do, a blog is a great way to keep your website fresh and up to date. It doesn’t even have to be called a blog. It could be a news page, an events page or a page about new products and special offers. Adding new content to your website will rank you higher in the search engines and bring new and interested visitors to your website.

Business blogs are quite common now, and you will see that a lot of major companies will have a blog of some sort attached to their website. For example, our ‘enlightenment‘ blog as part of the cannedSunlight website is a learning and advice area intended to help our current customers and inform our future potential customers.

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