Posts Tagged ‘Quality Content’

Stop SOPA – don’t allow censorship

Category: Articles

Posted on: January 29th, 2012 by Nicki. No Comments yet, be the first

Stop SOPAThe last couple of weeks has seen great unrest amongst the internet fraternity. The SOPA bill (Stop Online Piracy Act) has been going through the American government and if passed would effectively allow multimillion dollar companies, mostly in the entertainment industry, to censor content on the internet. It would give them the ability to take down any website deemed to be offering pirated content, videos, music etc. Whilst this could be seen as a good thing, after all online piracy is against the law and by the vast majority of people considered a bad thing, the bill was so badly written that it could be construed by lawyers in many different ways allowing the censorship of all content added to the internet by anybody.

I cannot claim to know enough about the issue to write about it in an unbiased manner, however you can read more about it in the following places:

  • Wikipedia – one of the websites who took part in the ‘website black-out’ strike on 18th January. Their article title Stop Online Piracy Act is currently in dispute.
  • Stop American Censorship – the official website for the STOP SOPA organisation.
  • SOPA Strike – What happened online on the day of the strike, 18th January 2012.

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Tip 16 – Take advantage of Social Media

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 16th, 2011 by Nicki. No Comments yet, be the first

Tip 16 - Social MediaLove it or hate it but social media (facebook, twitter, linkedin etc.) now plays a very important part in the search ranking of your website. Because of the social media revolution and the huge popularity of facebook, search engines have changed how they rate websites. They now include how much a page is shared. For example, if a web page is shared on facebook and then friends of friends think it is good enough to share with their friends, the search engines will rank it higher. It must have great quality content and be very important to have been shared so many times.

The emphasis is still on having a well designed website with fresh quality content. But you also need to engage your potential customers through social media. As they interact with your website and link back to your facebook page to like it, it will appear in their facebook account. All this interactivity helps to lift your website in the search results. Sharing linksĀ on your Facebook page back to your website or your blog, and through twitter, puts your information out into the social media world where interested people can find it. It is good advertising for you, and provides a service for your customers that they can share it with their friends. (more…)

Tip 15 – Don’t let your content get out of date.

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 15th, 2011 by Nicki. No Comments yet, be the first

Tip 15 - Update ContentYou’ve written your great quality content. Time has gone by and the visitors to your website have kept your business busy. Then things start to slow down and you realise that while you’ve been busy the content on your website has become out of date. Events you had talked about as coming up are now a long time past, and products that were new are now second line.

This is the trouble that most websites suffer from. They are not kept up to date and the content is old and no longer relevant. Visitor may still be finding your website but they are put off by the information they find that is noticeably old. So they don’t stay, and you are losing potential customers. (more…)

Tip 10 – How to write good quality content

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 10th, 2011 by Nicki. No Comments yet, be the first

Tip 10 quality contentThe search engines will rate the pages in your website based on the quality of the content. It should be unique, informative and interesting for your visitor. This is quite hard to do as there are probably thousands of websites online that will be covering the same topic/product as you. One thing you should definitely avoid is plagiarism. If a search engine finds duplicate content on your website, that matches another website, it can tell which is the older version and will place the newer one significantly lower in the search results.

So how do you write good quality content? As we suggested in Tip 9, it is important to know your user and what they are coming to your website for. Think about the words and phrases they might type into a search engine in order to find your website and use these words and phrases in your headings and content. Answer the questions you think they might be asking when they come to your website. You will find it is easy to write for your visitor, once you know what they want to find out. It is also useful to know your own product, service, or business very well so that you can write engagingly about the subject. (more…)