Posts Tagged ‘advertising’

Tip 22 – Use your domain email address

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 22nd, 2011 by Nicki. No Comments yet, be the first

Tip 22 - email addressIt is quite amazing how many businesses there are that have a website but don’t use their domain email address. For example they have the domain www.yourbusinessname.com but they don’t use the email address associated with it e.g. info@yourbusinessname.com.

If you have your own domain name, you have the opportunity to have any email address with that domain name. Your web hosting package will allow you to setup anything from five email addresses to an unlimited amount of addresses and they are easy to set up. If you can’t do it yourself, your web design company, or the customer services of your hosting package will be able to help you. (more…)

Tip 21 – Use your domain name in stationery

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 21st, 2011 by Nicki. No Comments yet, be the first

Tip 21 - Website AddressProbably the best way to advertise and promote your website is to include the address for it in your business stationery. This means that every time you give out a business card, include a ‘with compliments’ slip, send a letter or an invoice, you are promoting your website.

If you have already had your stationery printed and need to use it up before your budget will allow a reprint, there are ways you can add your website address to your stationery. For letterheads, you can add your website address in the footer of your letter so that when you print it onto headed paper, the domain name appears at the bottom. You can do the same with invoices. Compliment slips and business cards can be more difficult as they don’t usually involve any further printing. You could use small labels printed with your website address and stick them on the back of business cards and in the corner of a compliment slip. The alternative is to hand write it on, or buy an ink stamp with your domain name and stamp your business stationery with your website address. (more…)

Tip 20 – Use advertising to promote your website

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 20th, 2011 by Nicki. No Comments yet, be the first

Tip 20 - advertisingWe have talked about how it is good to get as many legitimate links back to your website as possible. (Without using link farms, or buying links). It is also good to advertise your website when you first start up, to lift the initial awareness of your business and it’s website.

There are several ways of doing this. The first is to submit your website to directory websites. There are a plethora of directory websites online, but it is better for you to use the ones that most suit your business or product. If you have a business in a certain industry you can search for directories in that particular area, e.g. ‘Accountant Directories’. If you have a shop or a local business, you can add entries in local directories, the most common being yell.com or thomsonlocal. Just think about where you would advertise in the real world and they will most likely have a directory website. Most local newspaper websites often include an online directory which is useful to add your business to. There are also directories specific to certain areas which are useful to have entries in if you want to target that area. (more…)