Tip 21 – Use your domain name in stationery

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 21st, 2011 by Nicki. No Comments yet, be the first

Tip 21 - Website AddressProbably the best way to advertise and promote your website is to include the address for it in your business stationery. This means that every time you give out a business card, include a ‘with compliments’ slip, send a letter or an invoice, you are promoting your website.

If you have already had your stationery printed and need to use it up before your budget will allow a reprint, there are ways you can add your website address to your stationery. For letterheads, you can add your website address in the footer of your letter so that when you print it onto headed paper, the domain name appears at the bottom. You can do the same with invoices. Compliment slips and business cards can be more difficult as they don’t usually involve any further printing. You could use small labels printed with your website address and stick them on the back of business cards and in the corner of a compliment slip. The alternative is to hand write it on, or buy an ink stamp with your domain name and stamp your business stationery with your website address. (more…)

Tip 20 – Use advertising to promote your website

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 20th, 2011 by Nicki. No Comments yet, be the first

Tip 20 - advertisingWe have talked about how it is good to get as many legitimate links back to your website as possible. (Without using link farms, or buying links). It is also good to advertise your website when you first start up, to lift the initial awareness of your business and it’s website.

There are several ways of doing this. The first is to submit your website to directory websites. There are a plethora of directory websites online, but it is better for you to use the ones that most suit your business or product. If you have a business in a certain industry you can search for directories in that particular area, e.g. ‘Accountant Directories’. If you have a shop or a local business, you can add entries in local directories, the most common being yell.com or thomsonlocal. Just think about where you would advertise in the real world and they will most likely have a directory website. Most local newspaper websites often include an online directory which is useful to add your business to. There are also directories specific to certain areas which are useful to have entries in if you want to target that area. (more…)

Tip 19 – Add sharing buttons to your website

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 19th, 2011 by Nicki. No Comments yet, be the first

Tip 19 - sharingWe’ve talked about using social media accounts to promote your website, and to create links back to your website. It is also something you can do for your visitors. You can add facebook and twitter buttons on your website that link back to your own social media accounts so your visitors can follow you. But you can also add sharing buttons or bookmarking buttons to your website to allow your visitors to share and like your content.

addthis.com is a very popular service that provides sharing tools for websites. Their website gives you a choice of buttons, and easy-to-use interface to set it up. Then all you need to do is copy the code and paste it into your html pages. They also provide a plugin for wordpress which can be easily set up and automatically add the sharing buttons to the tops of your pages. (more…)

Tip 18 – Use Linkedin for Professional Networking

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 18th, 2011 by Nicki. No Comments yet, be the first

Tip 18 - LinkedinLinkedin will help you establish your professional profile online, and make you an expert in your field. In the real world you are likely to carry out your professional networking by going to business networking clubs and meeting other professionals. There you will exchange business cards and information about your profession and meet other people who you can do business with.

Why not have your business profile available to everyone all the time? With a Linkedin profile you can do this and take advantage of the networking features it offers without having to go anywhere. Set up an account for yourself as the Manager, Director, Marketing Manager or CEO of your business. Make sure you add the links back to your website and your blog. Fill in the company profile for your businesses, and any further information you want to add about yourself. Make yourself approachable, and make it clear what it is you do. (more…)

Tip 17 – Get a Twitter account

Category: 24 Tips to a Great Website - Advent Calendar

Posted on: December 17th, 2011 by Nicki. No Comments yet, be the first

Tip 17 - TwitterTwitter can be a difficult social media platform to understand. It appears at first look, to be dedicated to short text message type status updates. Who would be interested in that, you may well ask. But used in the correct way Twitter can be an invaluable networking tool. Twitter is about the present, what is going on right now, the current trends of what people are talking about. You should add your company’s voice to this crowd to show that you are in the present and your website is important.

If you delve beneath the surface of twitter, there are networks of people following other people or businesses that they interested in. There are networks of people who have a similar interest or product, and there are of course networks of friends. Twitter allows you as a business to network with your customers, share links about your products or company news and also show an interest in what your customers are interested in. (more…)