Archive for the ‘SEO’ Category

New tips for SEO

Category: SEO

Posted on: November 11th, 2011 by Nicki. 1 Comment, view

The latest information to get your website noticed by Google.

As many of you will already know, keeping your website high in the search engine results is an ongoing task, and can seem to some, one that is full of complexities. I am an avid reader of any tips for SEO as it is such a constantly changing subject.

I have just come across a great article, by Erin Everhart (connect with her on twitter @erinever) that explains in easy terms the ‘6 Best Practices for Modern SEO‘.

Google has recently changed its algorithm again, a major update that has affected how websites and businesses appear in Google. This therefore means that the methods we use to optimise websites has to be rethought, and once again the struggle to come top has to start from scratch.

Google is now looking to social media for recommendations on the most popular, interesting, or quality content by the amount of times a page is shared. So it is incredibly important to have sharing buttons on your content pages, and to set up your own Facebook pages, and twitter accounts etc to work alongside your website/business.

Google is also looking for content that it considers ‘fresh’. That is, up to date or modern. Google is now indexing the internet faster than it did before, and can find new content on current news and events within a few minutes of it being written. However, it is not good enough to change content on pages you already have to keep it current, as Google keeps a record of when the page was originally ‘new’, and compares this with the newly updated page. Fresh, new quality content on certain searches is what Google is looking for. (more…)